Wipro's Collaboration with mirrAR.com to Revolutionize In-Store Shopping Experience

Introduction

In response to the dynamic shifts in consumer behavior and the evolving retail landscape, Wipro, a prominent IT giant, embarked on a strategic collaboration with mirrAR.com, India's leading AR & AI technology platform. This strategic collaboration aims to redefine the in-store shopping experience through innovative solutions for hyper-personalized navigation.

Background

Wipro's strategic move aligns with the staggering growth projections in the indoor location market, estimated to reach a remarkable USD 20.35 billion by 2029. Recognizing this burgeoning demand, Wipro leveraged its technological prowess to develop a groundbreaking wayfinding solution, poised to revolutionize customer engagement within retail spaces.

Solution Overview

Wipro's solution, underpinned by a robust positioning platform foundation, seamlessly integrates with mirrAR.com's immersive try-before-buy technology. This comprehensive solution empowers consumers with personalized routes, curated shopping lists, and real-time item tracking, elevating the in-store shopping journey. Moreover, it equips businesses with invaluable insights into customer behaviors and preferences, driving enhanced decision-making.

Technical Features

At the heart of Wipro's solution lies a powerful Software Development Kit (SDK), facilitating seamless integration into both new and existing applications. Complemented by an intuitive web management panel, this solution enables businesses to effortlessly upload maps, create points of interest (POIs), define paths, and establish geofences. With limitless advantages, including optimized store planning, targeted promotions, and heightened safety measures, Wipro's solution epitomizes innovation in retail technology.

Benefits

The collaboration between Wipro and mirrAR.com promises an immersive and interactive shopping experience, backed by statistics indicating a potential reduction in return rates and an increase in conversion rates. By bridging the gap between online and offline retail, this partnership not only enhances customer confidence and satisfaction but also positions brands as pioneers in customer-centric innovation. Furthermore, with the integration capabilities extending to location-based services, Wipro's solution emerges as a compelling choice for large indoor spaces worldwide.

Hear it from the Team

Meghna Saraogi, Founder & CEO of mirrAR.com, underscores the partnership's commitment to revolutionizing the retail landscape through cutting-edge solutions. She states, “Embracing innovation has always been at the core of our vision, and our partnership with Wipro for their wayfinding solution exemplifies our commitment to revolutionizing the retail experience.”

Sudhakar Yadav, Spatial Solution Architect at Wipro, emphasizes the transformative impact of AR-driven wayfinding applications on spatial awareness and navigation. He adds, “Navigating the physical world becomes more intuitive with AR-driven wayfinding applications. Users can receive real-time, context-aware information overlaid onto their physical surroundings.”

“With mirrAR’s virtual try-on features Wipro plans to give customers an interactive and immersive shopping experience for products such as clothing, and accessories before making a purchase. By bridging the gap between online and offline retail, it reduces uncertainty in buying decisions, leading to increased customer confidence and satisfaction. This not only contributes to higher conversion rates and reduced return rates but also positions brands as innovative and customer-centric. It is becoming a valuable tool for retailers seeking to differentiate themselves in a competitive market.” said Sudha Subarayan, Enterprise Mobility Architect, Wipro.

Conclusion

Wipro's partnership with mirrAR.com heralds a paradigm shift in in-store shopping experiences, leveraging AR & AI technology to redefine customer engagement. With a focus on capitalizing on emerging opportunities in diverse settings, from airports and shopping malls to hospitals and offices, businesses are poised to embrace this technology-driven intervention. As industry leaders embrace this collaborative approach, the future of in-store shopping appears exceptionally promising.