India’s Leading Jewelry Brand’s Reduced Return Rates by 20% with AR Solutions

India's foremost jewelry brand, known for its visionary leadership and commitment to innovation, recognized the evolving consumer landscape and aimed to enhance the online shopping experience. Taking a proactive approach to address challenges, the brand focused on minimizing returns and increasing customer satisfaction. This commitment to fostering an emotional connection with their customers led to a transformative partnership with mirrAR.

Transformative Journey: Enhancing the Jewelry Shopping Experience

The brand aimed to enhance the customer shopping experience by addressing the problem of online product returns. Our partnership began as a response to this challenge, with the goal being more than just minimizing returns. The focus was on offering customers a profound online shopping experience, one that goes beyond a brief encounter with products and instead weaves an emotional journey intertwined with sentiments and aspirations.

mirrAR’s AR technology not only met but exceeded their expectations. The virtual try-on feature became a revelation, empowering customers to visualize and try on jewelry pieces virtually. This innovative approach resonated with their consumers, redefining the online shopping experience and reinforcing the brand's position as a trusted purveyor of fine jewelry.

Results: A More Immersive One-Stop Shop For Jewelry

The integration of our Virtual Try-On solutions yielded substantial results, showcasing a noteworthy 20% reduction in product returns. The brand's customers were empowered to experience jewelry in real-time, gaining the ability to visualize how specific pieces would look on them, considering factors such as size, color compatibility, and the seamless mixing and matching of different items. This immersive experience facilitated faster decision-making and increased confidence in purchases, ultimately contributing to the significant decrease in returns. The brand's commitment to customer satisfaction and foresight in leveraging innovative technologies were evident in the positive outcomes.

The reduction in returns streamlined operations by minimizing logistical challenges and elevated the brand's reputation as a brand prioritizing a seamless and gratifying customer experience. The brand's visionary leadership and strategic collaboration with our company have not only revolutionized the jewelry shopping experience but also set new industry standards. This transformative journey reflects the brand's dedication to staying at the forefront of customer-centricity and innovation.

An Advocate for mirrAR's AR Tech

Following a year of collaboration, the senior executive of the brand highlighted that there was a significant improvement in the convenience of online purchases due to implementing mirrAR’s AR tech, resulting in a notable decrease in returns for online orders. It's rewarding to see the client has been actively endorsing AR Virtual Try-on technology since then, emphasizing how this technology signifies the future of the jewelry industry, allowing customers to experience jewelry from the comfort of their homes.

The partnership, which initially began with introducing Virtual Try-on to their 2,000 SKUs, has since grown impressively, now offering it across their extensive inventory of over 30,000 SKUs. Discussions are underway for the brand to expand this technology to an additional 10,000 SKUs.

Here’s what the Senior Marketing Manager at Tanishq has to say (currently serving as the Head of International Business at Titan), has to say to jewelry brands seeking to enhance their  customer experience:

“The need of the hour is that jewelers cater to consumers via the digital space. That's where mirrAR steps in, Through AR/VR techniques, our consumers feel how a Jewelry piece looks on them from the comfort of their homes. Implementing this feature powered by mirrAR made online purchases more convenient for our customers. As a result, the return so four online orders have reduced by 20% in the past year.”

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