Immersive AR Catalogs: Redefining Jewelry Shopping Experiences

Summary

A distinguished jewelry brand recognized the necessity of creating an immersive digital catalog for enhanced online shopping experiences. Teaming up with mirrAR, they implemented AR Virtual Try-On solutions to bridge the digital-physical gap, leading to improved customer experience. This collaboration facilitated substantial growth, expanding the AR product catalog, ranging from 200 to 2000 SKUs. The AR technology drove impressive customer interaction, with over 4.5 L+ try-ons and positive feedback. The brand’s customer’s expressed confidence in mirrAR's solutions for continued success and global expansion.

Interactive Digital Catalog Creation

A well-known jewelry brand in India recognized that in today's digital age, customers increasingly prefer immersive and interactive experiences while shopping online. They understood that their meticulously crafted product pages with detailed descriptions and product images were essential but fell short in providing customers with a complete understanding of how the jewelry would look and feel in real life. The challenge lay in conveying the intricate details, such as size, styling, and overall appearance, through traditional online mediums. This gap between the digital representation and physical reality created a barrier in meeting customer expectations and delivering a seamless and engaging shopping experience.

mirrAR Implementation for a Seamless Shopping Experience

Upon discussing the requirements, the brand and mirrAR decided to implement mirrAR Virtual Try-On solutions to address the  barrier in meeting customer expectations, the gap between the digital and physical realms of jewelry shopping.This decision marked a strategic move towards enhancing the brand’s customer interaction with their products and providing a more immersive and personalized shopping experience. In addition to integrating mirrAR webAR- Virtual try-on solutions to their website, we also agreed upon integrating our in-store AR virtual try-on solutions called Kiosk, to improve their store experience as well.

Initially, we deployed our in-store virtual try-on solutions in one of their highest customer-visited stores and implemented mirrAR solutions to about 200 SKUs on their website. There was an additional challenge that the brand was facing at this time. They did not have enough resources to edit and integrate the SKUs. mirrAR then extended beyond the creation of the digital AR virtual try-on product catalog. The team provided seamless onboarding, integrating, and editing support, addressing the brand's challenges in managing and showcasing their extensive AR Virtual Try-On product range efficiently. This personalized approach not only streamlined operations for them but also empowered them to focus on delivering exceptional customer experiences.

Expansion and Growth: Evolved AR Product Catalog

The collaboration of integrating mirrAR solutions on their website and in one of their stores led to unprecedented growth and success. Online and in-store shoppers were provided with the ability to visualize items on themselves that accurately represented their size and color. Additionally, shoppers could compare items against other items from the brand’s catalog, allowing for a more informed purchasing decision. This approach enabled their shoppers to purchase with the utmost confidence, leading to increased customer satisfaction. mirrAR's AR Virtual Try-On solutions played a pivotal role in boosting customer confidence, resulting in the brand's expansion and integration of mirrAR solutions from a single store and 200 SKUs to six stores and 800 SKUs on their website.

Over time, with mirrAR's ongoing support and implementation of innovative solutions, the brand's AR product range grew exponentially. The catalog now includes 2000 SKUs, offering customers a diverse and immersive shopping experience. This growth not only reflects the brand's commitment to embracing digital technologies but also highlights the effectiveness of mirrAR's solutions in driving customer confidence and facilitating seamless shopping experiences both online and in-store.

Boosting Customer Interaction: Promising Results

The implementation of mirrAR solutions yielded remarkable results in terms of customer interaction and experience. A spokesperson from the brand expressed profound appreciation for the seamless integration of mirrAR's AR Virtual Try-On technology across offline stores and their website. The spokesperson highlighted the significant engagement metrics, including 4.5 L+ try-ons on the website and utilization by over 1 L+ customers. They lauded the delightful and immersive nature of our technology, recognizing how it impacted their business operations, customer satisfaction, and brand loyalty. 

Embracing Impact and Future Visions

The successful outcomes and positive reception of mirrAR's AR Virtual Try-On solutions by the brand’s customers paved the way for strategic discussions about an enterprise deal. This prospective collaboration would involve scaling up and onboarding all 150+ stores and more product SKUs on their website onto an unlimited plan, showcasing the brand's commitment to leveraging innovative technology for business growth. 

As part of this enterprise deal, the brand aims to expand its digital footprint and enhance the online shopping experience for customers globally. By incorporating mirrAR's AR Virtual Try-On solutions across a larger number of stores and product SKUs, the brand seeks to provide a seamless and immersive shopping journey. This initiative reflects the brand's forward-thinking approach and dedication to embracing cutting-edge digital solutions.

The partnership signifies a shared vision between mirrAR and the brand to pioneer future endeavors in delivering immersive and personalized digital experiences that resonate with their customers worldwide.