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October 9, 2023
| 6 mins read
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A whopping 80% of Gen Z consumers buy from brands with personalised marketing. And despite their young age, almost half of the global consumer spending can be attributed to Gen Z’ers alone.
You might wonder, “How can I reach my Gen Z consumers with marketing?” At times like these, artificial intelligence (AI) is coming to the rescue of brands and marketers, and immersive features like the AR filter are on the rise.
Gen Z, or today’s 11–26-year-olds, have been raised in a digital-first world.
And what’s the first rule of marketing? “Reach the customers where they are.”
But these kids are so attuned to online advertising that it’s much easier to tune it all out.
This tech-savvy generation expects more than the traditional one-size-fits-all marketing strategies. If you’re a business wanting to stand out and capture their diverted attention successfully, your techniques will need to hit the spot and leave them wanting more.
Are you ready to craft your winning marketing strategy?
Social media is Gen Z's go-to source of information, inspiration, and entertainment.
Did you know? Gen Z makes for some of the most loyal consumers.
If a brand manages to grab their attention and offer what they’re looking for, it’ll have no better longtime friend than these kids!
If you’re a brand looking to reel in consumers by leveraging the power of social media, you’re in the right place. Using proven techniques and formulas, we can set up your social media strategy to successfully draw in your target consumer – with little to no effect on your bottom line.
Suggested read: Jewelers Can Now Boost Brand Engagement on Instagram & Facebook
“Who exactly is my target consumer?” “What are they looking for?” “How can I present my brand’s USPs in the best possible way?”
If you’ve had these questions as a marketer, AI might be the tool you’re looking for.
AI is the driving force behind creating a targeted, personalised approach. The leading-edge technology helps create marketing strategies that will help you connect with Gen Z customers on a whole new level. Here's how it works:
In this age, Gen Z expects brands to understand their wants and needs. AI B2B marketing makes that job easier.
As a marketer, you might not be a mind reader – but AI will make you feel as close to being one as possible. Businesses can tailor not only their marketing strategies but entire business models by mining the preferences, behaviour, and past interactions of their Gen Z consumers.
The result? Increased engagement and conversions.
Want to know what your Gen Z consumers will think even before they do? Based on historical data, AI can predict future customer behaviour. That sounds like every marketer's dream, and with AI, you can make it happen.
You thought that was interesting? Wait till you see the best of AI.
AI isn’t restricted to complex, tedious algorithms. It has given us some really incredible tools for Gen Z to play around with – one of which is augmented reality (AR).
Imagine this: your younger consumers try on a shade of lipstick or a pair of earrings – online. They can wear it, see themselves on their screen (it’s like looking in the mirror), screenshot and share it with their friends (no matter where they are), and then decide if they want to go ahead and buy it.
Sounds exciting, right?
It’s a super-realistic AR filter.
An AR filter? What’s that?
It's a digital layer that adds virtual elements to what you see in the real world. You can find it on your phone or special glasses, making it super easy to use.
Want to know how that new sofa will look in your living room? Use an AR filter.
Curious to see how that dress would fit you? Use an AR filter.
For brands, the AR filter is a weapon – AR in digital marketing can be used to sell absolutely anything to consumers who need a trial but find themselves at a less-than-ideal distance away.
When AR meets social media, it's a match made in heaven. Brands are using AR for marketing to make their posts and ads more exciting.
The online shopping AR platform MirrAR has taken it a notch higher. With its AR filter, users can enjoy fully immersive product try-ons – entirely virtually.
By now, you might’ve seen it for yourself. AR for marketing is like icing on the cake.
You've probably also seen your friends or influencers using an AR filter to change their appearance, add attractive effects to their videos, or even try on different outfits and makeup looks. These filters are not only for fun but also a marketing strategy.
Brands are using AR filters to capture their tech-savvy younger consumers. They’re creating a virtual need, showcasing to their clients what their products would look like in their lives.
Once that need is created, the consumers themselves run after the products to fill in that gap – one they never even knew existed.
Here is how you can integrate AI into your marketing strategies to connect with Gen Z:
Start by thoroughly researching the habits, preferences, and behaviours of Gen Z customers. What platforms do they use? What type of content resonates with them? What are their values and expectations?
Besides, AI relies on data. So, collect as much relevant data as possible about your target audience. This includes demographic information, online behaviour, and engagement metrics.
Explore web ar platform offered by mirrAR
Pick AI-enabled solutions that align with your marketing goals. This includes chatbots for customer service, recommendation engines for product suggestions, AR filters for immersive virtual try-ons, or content generation tools for social media posts.
For instance, AI-powered chatbots can handle customer inquiries and provide instant responses. Plus, they can be well-trained to understand Gen Z's communication style.
Set key performance indicators (KPI) to measure the success of your AI B2B marketing strategy. These KPIs should be specific, measurable, and relevant to your Gen Z target audience.
Case in point:
Engagement rate: The number of likes, shares, comments, and click-through rates on your AI-powered social media posts.
Conversion rate: The percentage of Gen Z customers taking desired actions, such as signing up, making a purchase, or filling out a contact form.
Churn rate: How many Gen Z customers you lose over time, and work to reduce this number through AI-driven strategies.
Customer satisfaction: Gen Z sentiment toward your brand using sentiment analysis, and measure the percentage of satisfied customers.
Gen Z marketing demands more than simply selling a service or product. For Gen Z, social media is beyond just a platform to interact with friends and followers; it's a primary source of entertainment, information, and shopping inspiration.
Additionally, Gen Z customers are drawn to aesthetically pleasing content, eye-catching graphics, and short videos. They are value-conscious and attracted to brands that “keep it real.”
Brands looking to succeed with Gen Z must strengthen their presence on social media platforms, including TikTok, Instagram, and Snapchat.
Picture this: A marketing world where you can expertly hook your Gen Z consumers with tantalising AI tools and captivating AR filters. It's not just a strategy; it's a digital revolution!
Explore AR mobile SDK solutions offered by mirrAR
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