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January 5, 2024
| 5 mins read
As a business owner, you might think, “Why complicate matters with advanced beauty technology when my current business model seems to be doing alright?” Here’s why: The companies that incorporate beauty tech see a 2.5% spike in sales. Numbers never lie – your competitors are enjoying twice the conversions with one makeup try-on tool. Plus, almost half of the beauty consumers shopping on their phones expect brands to use AR. But while the benefits of beauty tech are ample, the real challenge lies in picking the right beauty technology partner.
With a relatively new industry like beauty tech, most businesses don’t know what to look for in an AR partner. Let’s break down the process to help you finalize your tech partner.
Before looking at the beauty tech partners and the services they offer, it is crucial to have a complete understanding of your own expectations.
What is it that you’re looking for in this latest tool of beauty consumer trends? For starters, identify your goals and the challenges you’re currently facing.
Readying a comprehensive list of requirements is the best way to ensure you get the most out of your tech partner.
The first factor to examine is whether or not your tech partner understands beauty consumer trends. Introducing a virtual makeup try-on feature is about more than just innovative immersion.
Here are a few additional factors to look into:
An established beauty technology partner displays total synergy, supporting your goals and brand strategy.
The best beauty tech solution won't benefit your business if it fails to integrate into your existing systems. It's not just about getting the latest beauty consumer trends; it's about ensuring that your new makeup try-on option avoids causing disruptions and provides a smooth transition instead.
Another issue with the integration of beauty marketing trends stems from latency problems. This happens due to slower processing of AR rendering of various objects in the user’s world. This creates a certain unpleasantness in the overall shopping experience – which slows the user down in the best case; in the worst case, it could cause the shopper to quit altogether. This problem can be solved with the right beauty tech partner and their advanced capabilities. By using the appropriate software technology, users of trusted technology can enjoy flawless virtual makeup try-ons.
A beauty brand knows its consumers best. When AR beauty retail trends come into the picture, it is essential to refrain from subjecting consumers to generic virtual experiences. If the whole reason behind incorporating a virtual makeup try-on is to provide a personalized shopping experience, ordinary AR technology can make it all come crashing down.
That is when the level of expertise of a beauty technology partner really shows.
Assessing the level of customization potential a particular partner offers ensures that the beauty technology can adapt successfully to specific needs.
Additionally, it is paramount to consider scalability. As your business grows, so should your tech capabilities. After successfully customizing your beauty technology features, it would be inconvenient to find out that they cannot be scaled up to accommodate bigger requirements.
Studies show businesses can enjoy up to 30-40% cost savings by strategically investing in technology. Beauty technology is an investment, not an expense. Understanding the pricing models and calculating the total cost of ownership, including implementation and maintenance costs, is crucial.
Beauty tech glitches are unavoidable; when they happen, you need reliable support. Good customer service has transformed 86% of businesses from one-time customers to lifetime partners.
A partner with a responsive and knowledgeable support team can be your safety net. An experienced partner has responsive customer support. Quick response time is a game changer, with 36% of consumers basing their decisions on this one factor alone. Additionally, responses to questions must be optimal and adequate, which helps to create a sense of trust.
The beauty tech industry is not just about aesthetics; it involves sensitive customer data. For example, when shoppers use the virtual makeup try-on feature, the promise should be implicit that their facial data will not be stored and possibly misused.
Ensuring these beauty marketing trends adhere to industry security standards and comply with data protection laws is non-negotiable. The cost of a beauty technology security breach far exceeds the initial investment in technology.
Complete transparency needs to be exercised, and the tech partner should showcase good ethics and ensure the highest level of protection in customer data handling practices.
27% of startup founders stated that user experience was the biggest hindrance to AR adoption. One of the biggest challenges an AR partner faces is making this new technology easy to use.
A trusted beauty tech partner comes with not just customizable features and 360-degree device compatibility but also a flawless user experience.
One of the key components of providing a rich virtual makeup try-on experience is having an intuitive user interface. When a particular technology is alien to most users, it should ideally take care of most of the heavy lifting. This includes deducing when users might feel lost or confused and working around it before the user experiences said hurdle. This creates less frustration and leaves users feeling more fulfilled.
As we have seen by now, when it comes to beauty marketing trends, choices matter. From understanding your requirements to embracing beauty consumer trends, every decision propels your business forward. Choosing a tech partner is an investment in not only innovation but also your brand's future. Navigating the beauty tech landscape can feel daunting, but with the right partner, you can unlock a world of possibilities.
So, what are you waiting for? Take the first step towards a brighter future for your beauty business. As you embark on this transformative journey, consider mirrAR – a strategic partner that has dominated the beauty tech industry for years.
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