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October 23, 2023
| 5 mins read
Do you know that 2 out of 5 consumers are ready to pay more for the same product if they can experience it through AR first? Meaning: By simply using an augmented reality platform to present your existing product/service, you stand to double your customer base. Can any business refuse that kind of profit?
What is an augmented reality platform? How can you implement it? Is it strictly for online marketplaces, or can a business use AR in-store?
Let’s break it down.
Augmented reality (AR) is an immersive technology that adds virtual elements, such as images, 3D models, or data, onto the real-world environment, enhancing a user's perception of the physical surroundings. AR blends the physical and digital - “phygital” - worlds, typically through smartphones, tablets, AR glasses, or headsets. This technology allows users to interact with and experience digital content while still being aware of the physical environment.
Virtual Reality (VR) offers fully immersive experiences to users. This immersive technology transports users to a computer-generated world through specialized headsets, cutting them off from the physical environment.
AR, on the other hand, simply enhances your current real-life surroundings by overlaying special effects or digital elements onto a user’s view.
AR isn't just about sci-fi movies anymore; it's pretty much a part of our everyday lives. It's not VR – you're not entering an entirely new world; you're upgrading your existing one.
A web AR platform holds immense promise for businesses. But what are the actual benefits?
According to a report, 8 out of 10 customers will likely make another purchase if they receive a positive customer service experience.
With augmented reality platforms, a brand can provide a fun, immersive, and unique online shopping experience. AR software allows customers to interact with products from every angle – without being in close physical proximity.
Even brick-and-mortar businesses can use AR in-store to make shopping more convenient. Without needing to apply or wear the product physically, users can try on multiple options – at little cost to you.
An advanced web AR platform like mirrAR uses a virtual try-on SDK to capture user characteristics and offer real-time suggestions – making the whole experience even more personalised and delightful.
This virtual try-on SDK will facilitate confident decision-making and increase customer satisfaction. With an augmented reality platform, customers will also get a crystal-clear view of what they're buying, reducing the odds of returns.
At a time when brands are clamouring to stand out, you will do so effortlessly.
With the augmented reality platform’s virtual try-on SDK, your brand will develop an identity of customer-centricity and innovation.
Within no time, your loyal customers will associate you with providing a unique and memorable shopping experience, which will not only help with customer retention but also the much-coveted lead generation.
Now, you might wonder, where does AR fit in different industries? The answer: Almost everywhere! From manufacturing to healthcare and retail, AR is valuable to customers in every sector.
Manufacturing: AR in-store is a game-changer on the factory floor. Technicians can access real-time information, schematics, and instructions right in their field of vision, making maintenance and repair a breeze.
Healthcare: Surgeons can use AR to overlay vital patient information during surgery. AR offers precision and aids in reducing human error.
Retail: This is where an augmented reality platform like mirrAR shines. It's not just about selling products; it's about letting your customers try them on before making a decision. No more "I'll return it later" scenarios, just pure satisfaction.
Microsoft HoloLens is a well-regarded augmented reality platform. It is mainly known for its mixed reality capabilities, making it a versatile choice for industries like manufacturing and healthcare. Another web AR platform, Magic Leap, excels in delivering immersive experiences, but at a higher price point. Apple ARKit and Google ARCore have massive user bases, making them accessible for app development but primarily mobile-focused.
Explore AR mobile SDK solutions offered by mirrAR
For businesses with unique requirements, the option of building custom AR solutions is worth exploring. The augmented reality platform mirrAR offers custom development with a tailored approach to meet specific enterprise needs.
Custom solutions give brands flexibility and control. Not only do they enhance the overall quality of their offering, but they also take their marketing a notch higher.
When considering custom development, businesses should also decide whether to handle development in-house or outsource it. In-house development allows for more control, while outsourcing offers access to specialised expertise.
To justify the investment in a web AR platform, businesses must assess the Return on Investment (ROI). Measuring the ROI of AR implementations can be done by tracking metrics like cost savings, increased efficiency, or enhanced customer engagement.
Key Performance Indicators (KPIs) help assess the success of your AR platform. KPIs may include customer engagement metrics, employee productivity, error reduction, or increased sales. By tracking these indicators, businesses can measure the impact of AR on their operations and bottom line.
Emerging technologies like AI and 5G are poised to take the AR experience to new heights. Imagine AR-powered remote assistance, where experts can guide technicians through complex repairs in real time. That's the world AR is leading us to.
So, are you ready to embark on your AR adventure? In a world where US$50.9 Bn will be invested in AR and VR solutions by 2026, it's clear that the future is immersive. The augmented reality platform is your business’s new best friend – providing you with the tools you need to transform your enterprise.
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